Like Google’s forgotten second cousin, Microsoft Bing should not be overlooked. Reach a whole new audience with cost-effective leads.

Bing Pay Per Click

Boost conversions by targeting an often overlooked audience

A network that’s not to be overlooked

Working similar to Google Ads, Microsoft Bing PPC puts your site in front of everyone who searches through the Bing Search Engine. The trick is to try to get your ad as high as possible in the search results, as they are the first to be seen by users. And that's what we can do for you!



Don’t forget, all Windows devices come with Bing as the default Search Engine. That is a huge audience that you could be missing out on. 

Google is great, but they’re not the only choice out there.

Don’t sleep on Microsoft Bing! It might be the lesser-used search engine, but it accounts for 12% of searches in Australia, consisting of 133 million users. 



What else can it do for your business? See here:

• Instant Boost in site traffic
• Great Value Cost per Click
• Generate Brand Awareness
• Measurable and Scalable with your business growth
• Highly Targeted for specific audience and locations
• Adjust Ads budget as required
• Helps Business to generate more leads, more customers
• Beat out your competitors
  

Increase revenue through effective targeting

What are the benefits of Bing PPC?

Get your website seen at the top of the results

Keyword targeting for maximum effect

How does PPC get me in front of customers?

How long does it take?

When do I pay?

Do I need to know anything technical in order to do Bing PPC?

Possible inclusions

We really do have the right tools for the job! And our team of experienced Digital Marketing geniuses work hard to observe and analyse in every nook and cranny to properly assess how to get you the best results via Bing PPC. 

These tools and data analysis can include:

• Setup of new Bing Manager account
• Add Tracking Script to Website
• Keyword Analysis
• Setup of Campaigns
• Select Search and/or Display network Ads
• Setup Ad Groups
• Setting Budget and Goals
• Research to assess suitability for targeting locations, times to run ads, budget spend required
• Setting keyword match types
• Creating the Ad Copy
• Defining your Landing Pages
• Setup Ad Extensions
• Decide which devices to show up on
• Define Bidding Strategy
• Conversion/Goal Tracking
• Ongoing optimisation for constant improvement
• Personalised Fortnightly Video Reports Sent to your email

This may all sound techy and weird (what on Earth is Keyword Analysis!?), but that’s what we’re here for! We explain it all in simple terms so you understand exactly what’s going on, all while we do it for you. Sit back and relax while the leads come streaming in.

When it comes to keywords, we know our stuff! We’ll do a keyword analysis of your brand and products to help you determine what search terms you should be targeting. 



We use our vast knowledge to target keywords that are high volume and highly relevant, allowing you to reach lots of high quality leads and ensure you’re getting the most out of your PPC budget.

The Bing PPC process can seem complex, but it’s actually quite simple. First you select a set of keywords you wish to target, then the links you want to appear in those searches, and then you assign a budget you’re willing to spend on them. 



After that you begin competing with other marketers to bid for places in the PPC results, with higher volume keywords being more fiercely fought over. This is why it’s important to choose your keywords carefully, a well selected set of keywords will let you win more spots for less money.

The best part about Bing PPC is that it takes effect immediately.

Once your campaign is set up it will immediately start entering you in biddings to place you in front of customers.



The result is an immediate boost in high quality traffic to your website as you end up in searches that are relevant to your business.

The beauty of PPC is right there in its name, you pay per click. If your links don’t end up in someone’s results, you don’t pay anything.

If no one clicks your links, you still don’t pay anything. It’s only when a customer is intrigued enough by your offering to click through to your website that you spend any money.



This is what makes PPC such an incredibly cost effective marketing method, you never waste money on people who aren’t interested.

No, it is not necessary at all! Our on-boarding team will reach out to go over the questionnaire to help kick off the campaign. They will pass on all information required by the marketing team to get things set up.