A fresh coat of paint and some new appliances is sometimes all you need to bring a site back to life.

Site Refresh

Refresh your site for an intake of fresh customers

Keep your site relevant

A Site refresh is all about taking an existing Site and giving it a fresh coat of paint. This process focuses on making it look and feel new to the users. Front end UI elements, visuals, and updating the design are the focus here.



Since the back end functionality can be left as is, this process can be completed fairly quickly. Think of it like renovating a house, what’s already there is good, it just needs something more to truly make it the best it can be.

If you’ve been running a Small Business for any length of time you’ll be aware that it requires constantly striving to improve and advance. Keeping your website updated is no exception to this rule.

Even if you aren’t working on it, your competitors surely are. This leaves you with a choice, be left behind and have to play catchup, or make a preemptive move to lead the pack.

Perception is reality, and it’s very easy to be perceived as out of date in the world of web design. Design trends are fickle and have a reputation for being short lived, what’s cutting edge right now will almost certainly be laughably dated in two years time.

Couple this with advancements being made by competitors, your own evolving brand identity, and advances in the technology underpinning everything, and you have a fast-paced environment that requires regular work to avoid being left behind.

Old Sites look old, and outdated software can cost your business in a variety of ways, some of which may not be obvious. This can be a lack of modern payment options, incompatibility with new browsers, or just a Site that doesn’t load as fast as people have come to expect.



If you want to remain highly competitive with your competitors, your website needs to remain highly competitive.

Sometimes a site is too old and needs too much done at a deep structural level, in this case you’d need a full site rebuild.

A total Site rebuild doesn’t just look at the front end, it also rebuilds the entirety of the back end as well. This hard reset approach to updating your Site will naturally require more time to implement, since the whole thing needs to be redesigned and rebuilt.



As with all aspects of your business, it’s worth it to take your time and do it right.

How we refresh a website

Why go to the effort?

What if it can’t be refreshed?

Save your wallet and recycle!